how to make stickers to sell

Do you see those super cool stickers on people’s laptops, phones, and notebooks and think, “Hey, I could do that”? Well, guess what? You absolutely can, and it’s easier than you might think!

Those fun, tiny pieces of art that people go gaga over. They’re everywhere – on water bottles, laptops, cars, you name it!

Whether you’re looking to print stickers for fun or start your own sticker business, I’ve got you covered.

I’m about to roll out a roadmap of how to make stickers to sell in easy digestible steps. And really, it’s not that hard. Seriously, you just create some designs, decide how you want to print them, price them competitively, make a shop, and ship them out.

By the end, you’ll be you’ll be running to make designs. So let’s dive into How To Make Stickers To Sell Online!

How To Make Stickers To Sell: Step By Step

Starting a sticker business may seem like a daunting task, but with some determination and guidance, you’ll be up and running in no time.

Quick Overview Of The Steps

  1. Planning Your Sticker Business: To start you’ll need to come up with a plan. This should be what will make your brand stand out from the rest.
  2. Designing Your Stickers: Once you’ve identified your plan, start creating unique designs that will appeal to your audience. You can create these designs, hire a designer, or edit free templates online.
  3. Making Your Stickers: A good production partner is key to your business’s success. Whether you’ll be making them yourself or outsourcing to a print-on-demand sticker supplier will be up to you.
  4. Setting Up Your Shop: Now that you’ve got the stickers down, you’ll need to sell them. Choose a marketplace to sell them or create your own website.
  5. Marketing Your Stickers: Now that your sticker shop is up and running, it’s time to bring the customers. Use marketing strategies to drive traffic to your Etsy store.
  6. Shipping and customer service: Now that your sticker shop is making sales, it’s time to get them to the customers. Since you’re making sales, it’s also important to ensure your customers are happy.

Remember, starting a sticker business is a journey, not a destination. It will take a lot of time. effort, and the right strategies to build a successful business. Now, let’s get into the nitty-gritty of each step.

1. Planning Your Sticker Business


Planning is like the secret sauce to launching a successful sticker shop. Trust me, a well-laid plan can save you from tons of headaches later on. Plus, it’s the best way to lead yourself to success. So, let’s talk about it!

Developing Your Unique Selling Proposition (USP)

You know what sets successful sticker shops apart? They’re UNIQUE! You’ve got to offer something that other sticker shops don’t.

Think about it – What makes your stickers special? Are they made from sustainable materials? Do they feature your one-of-a-kind designs? Are they extra durable? Or maybe they’re just packed with personality?

Whatever it is, your USP is what will make customers pick your stickers over someone else’s. So, brainstorm and zero in on what makes you stand out in the sticker world.

Setting Your Business Goals

Aimless wandering? Not in this sticker biz! You’ve got to have meaningful and tangible goals.

Maybe you want to sell a certain number of stickers each month. Or maybe you want to feature your stickers in a local market or fair. Or perhaps your goal is to make a full-time income from your sticker shop.

WRITE THEM DOWN – big and small – and use them as a roadmap to success. Remember, goals can evolve over time. So don’t stress if you start out wanting one thing and end up somewhere else. That’s all part of the journey!

Identifying Your Target Market

Who is your ideal customer? What do they like? What do they dislike? Are they eco-conscious millennials, or kids who love to deck out their school supplies?

Spend some time picturing your ideal customer. Trust me, this isn’t wasted time. It’ll help you create stickers they’ll love and marketing messages that speak their language. It’s all about making that connection, guys!

Creating a Business Plan

A business plan doesn’t have to be a super formal document that makes you want to pull your hair out. Think of it as your game plan.

It should cover the basics: What you’re going to sell (awesome stickers, obviously! but be more specific), who you’re selling to (your carefully researched target market), your goals (both short-term and long-term), your USP (what makes your stickers a MUST-HAVE), and a basic financial plan.

Phew, we made it! All this planning might sound like a lot of work (because it is!), but believe me, it’ll make the rest of your journey a lot smoother. So, grab a coffee (or tea, or whatever fuels your creativity), and get to planning!

2. Designing Your Stickers

This is the heart and soul of your sticker business. They’re what your customers are buying, after all. So let’s make them totally WOW-worthy!

editing T shirt in canva

Choosing the Right Design Software

There are loads of options out there, like Adobe Illustrator, Procreate, and even free tools like Canva. The key is to find a software you’re comfortable with that also has the capabilities to design stickers. Don’t worry, you don’t have to have a degree in design to use these tools.

The Basics of Sticker Design

So, how do you go from an idea to an amazing sticker design? Start with a sketch, digitize it using your chosen software, and voila! Remember to consider the size of your stickers during design.

Details can be lost on small stickers, so keep designs simple and bold for the best results.

You can also experiment with different styles and techniques, create sticker packs based on themes, or even offer personalized stickers.

If you want to make your own designs check out our step-by-step guide on creating designs with Canva.

Legal Considerations in Design

Heads up, guys! Stay away from copyrighted or trademarked material.

That means no copying other artists or using famous logos in your designs without permission. You don’t want to step on any legal landmines in your sticker-making journey.

Test Your Designs

Before you start printing your stickers, show your designs to friends, family, or fellow artists. Consider creating a survey on social media to see what potential customers think. Remember, feedback isn’t about taking everything to heart, it’s about learning and growing.

3. Making Your Stickers


Making stickers can be as simple or as complex as you want it to be. From DIY at home to working with professional manufacturers, here’s the lowdown!

DIY: Printing Stickers at Home

Want to get your hands dirty? You can totally print stickers at home! You’ll need a decent printer, sticker paper, and a good old pair of scissors or a cutting machine. If you’re going down the DIY route, I’d recommend starting with vinyl sticker paper. It’s durable, water-resistant, and gives your stickers a lovely shine.

There are several specially made printers just for making stickers too. Something like a Cricut is specially made for cutting stickers.

Remember, the quality of your stickers is super important. After all, nobody wants a sticker that fades or peels off in a few days. So, do your research, buy quality materials, and always, always test before you start selling!

Working with a Sticker Manufacturer


There are loads of sticker manufacturers out there who can turn your designs into high-quality, ready-to-sell stickers. Printify and Printiful are two of the leading print-on-demand companies and are just a couple to consider.

Working with a manufacturer means you’ll get consistent quality and potentially more options when it comes to materials and finishes. Also working with a print-on-demand sticker provider means you don’t have to manage inventory.

But remember, being more professional doesn’t mean less work. You still have to do your due diligence to find the right manufacturer that meets your needs and budget.

Making Sure Your Stickers are Top-notch

We’re talking crisp, clear images, vibrant colors, and good adhesive. Remember, these aren’t just stickers – they’re YOUR stickers, a representation of your brand. So make sure they’re something you’re proud to sell.

Pricing Your Stickers

Market Prices

This is a biggie, folks! You’ve got to price your stickers right. Too low and you might not cover your costs or make a profit. Too high and you might scare off potential customers.

Consider your costs (materials, printing, shipping, etc.), your time, and what similar sticker shops are charging. Find that sweet spot where you’re making money selling stickers but your customers still feel they’re getting good value.

4. Setting Up Your Online Shop

Shopping online

Okay, you’ve got your awesome designs turned into quality stickers. It’s now time to put ’em out there for the world to see. Get ready to set up your online sticker shop!

Choosing the Right Platform

There are plenty of platforms to choose from. Etsy is a popular choice for crafters and artists, and with the option to use print on demand on Etsy, starting an Etsy sticker shop is a great choice. But don’t limit yourself. Explore other platforms and find the one that fits your needs and style

Other platforms like Shopify, BigCartel, or even your own website can also be great options.

Consider the pros and cons of each platform. Look at their fees, their audience, and how easy it is to set up a shop. Choose the one that fits your needs and budget best.

Setting Up Shop

It might sound daunting, but most platforms make it pretty straightforward. You’ll need to add product listings for your stickers, set your prices, and write product descriptions.

Speaking of descriptions, make sure they’re engaging and informative. Tell your customers why they’ll LOVE your stickers. Throw in a bit of your personality and don’t forget to include your USP and any key details like the size of the stickers, the material, or if they’re part of a sticker pack.

Quality Product Photos

Good product photos can make or break your online sticker shop. You want your stickers to look their best, right? So invest time in taking clear, well-lit photos.

If photography isn’t your strong suit, consider hiring a professional or taking a course. It’s worth it! A lot of print-on-demand companies like Printify offer in-house mock-up generators. These generate real-looking photos without having to buy all of your products.

Handling Shipping and Customer Service

How will you package your stickers? What will your shipping rates be? What if a customer isn’t happy with their purchase?

Outline your shipping and return policies clearly. And remember, good customer service can turn a one-time buyer into a loyal customer. So be friendly, be responsive, and always aim to exceed your customers’ expectations.

Phew, setting up a shop might seem like a lot, but don’t stress. Take it step by step and before you know it, you’ll be the proud owner of your very own online sticker shop.

5. Marketing Your Stickers

Marketing might sound intimidating at first, but it’s actually not all that hard. With the right marketing strategies, it can be a walk in the park and skyrocket your business. Here’s how to do it!

Building a Strong Brand

Branding is more than a cool logo (though logo stickers are a great idea!). It’s about your story, your values, and what sets you apart from other sticker shops. Build a brand that reflects you and your stickers, and use it consistently across your shop and marketing channels.

Utilizing Social Media

Social media marketing graphic

You knew this was coming, right? Social media is a must for promoting your online sticker shop. Instagram, TikTok, Pinterest, and Facebook – they’re all excellent for showcasing your stickers and reaching potential customers. Share behind-the-scenes peeks, new designs, and don’t be afraid to show your face, too. People love buying from people, not faceless businesses!

Collaborating with Influencers

Send your stickers to influencers who fit your brand and ask them to share them with their followers. It can expose your shop to a whole new audience! You can also make design collaborations as well. This is a great way to expand your reach to more people in your niche.

Running Promotions

Who doesn’t love a good deal? Running promotions, like discounts on your sticker packs or free shipping, can attract new customers and reward loyal ones. Just make sure you’re not undercutting your profits.

It’s a great idea to combine a number of these strategies together to make some killer marketing campaigns.

While marketing can be a big job, it can also be a lot of fun. It’s a chance to be creative, connect with your audience, and see the excitement when people discover your stickers. So get out there and shout from the virtual rooftops about your amazing sticker shop!

6. Shipping and Customer Service

Shipping products

After you’ve set up your shop, next comes handling orders and interacting with customers. It’s more than just mailing out stickers, folks!

Deciding on Shipping Policies

Deciding on your shipping policies can be tricky. You need to consider shipping costs, regions you’ll ship to, and handling times. You’ll need to decide if you want to offer free shipping or pass it on to the customer. It’s also important to express your return policies and their shipping policies.

The key to success here is to be transparent about your policies to avoid misunderstandings.

Packaging Your Stickers for Shipping

Packaging isn’t just about protecting your stickers during transit. It’s also a part of the customer experience! Imagine your customer’s delight when they receive your custom stickers beautifully and carefully packed. It’s all about the details!

Building Strong Customer Service: Handling Queries, Feedback, and Complaints

Remember, you’re building relationships with your customers. Address their queries promptly, take their feedback seriously, and handle complaints professionally. This is what makes customers come back!

How To Stand Out

Now that you’ve got a good understanding of the process, let’s take a look at the sticker market. Stickers are a fun, affordable way for people to express themselves. And while the demand is crazy high, so is the competition. So how do you stand out?

Popular themes and styles

There are SO many themes and styles to choose from! From cute and quirky animal designs to beautiful watercolor flowers, there’s something for everyone.

Some sticker shops even specialize in personalized stickers or custom-printed stickers. The key here is to find a niche that resonates with you. What are you passionate about? What styles do you adore? Remember, your own sticker shop should be a reflection of YOU!

Understanding Your Potential Customers

You need to understand who you’re selling to. Are they students? Artists? Professionals who love to add a bit of flair to their laptops? Understand their needs, preferences, and buying habits. You need to make sure your stickers resonate with them. That’s why being passionate about your niche is good.

Remember, to sell stickers online is not just about making cool stickers, it’s about understanding what your customers want. And the more you know about them, the more you can tailor your sticker shop to meet their needs.

Scaling Your Business


Okay, so you’ve set up your sticker shop and you’re starting to make sales. But you’re not done yet. It’s time to think bigger – it’s time to scale!

Monitoring and Improving Your Business Operations

Keep a close eye on how your business is doing. Monitor your sales, and identify which stickers are selling well, and which ones aren’t. Use this data to make improvements and strategize your next steps.

Expanding Your Product Line

Consider expanding your product line. Maybe add different types of stickers, like vinyl stickers or sticker sheets? Or venture into related products? More variety means more opportunities to make sales!

Exploring Other Selling Platforms

Don’t limit yourself to one platform. While maintaining your own sticker shop, explore other platforms to reach a larger audience. Maybe an Etsy shop on the side? Or selling physical stickers at local craft markets? Diversification is key!

The Sticker Selling Journey

Like any business, your sticker shop isn’t going to become a sensation overnight. It’s a journey, filled with trial and error, learning, and growth. So, be patient with yourself. Celebrate your wins, learn from your missteps, and keep refining your process.

Stay True to Your Passion

Never forget why you started this – your passion for stickers or to make money online. As long as you keep that passion alive, it’ll reflect in your work and resonate with your customers. When things get tough, remember that passion and let it guide you.

Keep the Sticker Love Alive

Keep exploring new sticker designs, new printing techniques, new ways to market your stickers, and new platforms to sell them. This industry evolves quickly, so stay on your toes!

Engage with Your Community

You’re not just selling stickers. You’re joining a vibrant, creative community of sticker lovers and makers. Engage with them, collaborate, share experiences, and support each other. It’s not just good for business, but also for your personal growth and enjoyment.

Wrapping Up

There you have it, folks! From making a plan for your business to marketing your own stickers it’s been quite a journey, hasn’t it?

But remember, this is just the beginning. As a new entrepreneur, there will be challenges, but don’t let that discourage you. Every hurdle is a learning opportunity. And the reward? A thriving sticker business you can be proud of!

So go on, embrace the sticker-selling journey. It’s time to bring your creativity to the world, one sticker at a time. You’ve got this!

Frequently Asked Questions

What Should I Know About Vinyl Stickers?

Vinyl stickers are the Beyoncé of stickers—top-of-the-line and super durable. They’re weather-resistant and perfect for outdoor use. A bit pricier, but totally worth it.

How Can I Market My Stickers to Boost Sales?

Social media is your BFF here. Show off your sticker designs on Instagram, Facebook, or wherever your audience hangs out. You can also offer limited-time discounts to get people excited.

Are There Any Drawbacks to Selling Stickers?

Sure, there’s competition, and you’ll need to invest some cash upfront for printing and marketing. But hey, every business has its challenges, right?

How Do I Start Selling Stickers Online?

Starting to sell stickers online is easier than you think! First, you gotta decide what kind of stickers you wanna sell. Then, get your designs ready and find a reliable printing service (or print at home). Once you’ve got your stock, set up an online store and start raking in the dough!

What’s the Best Way to Print My Own Stickers?

If you’re all about that DIY life, you can totally print your own stickers. You’ll need a good printer and some sticker paper. But if you’re looking to go pro, consider outsourcing the printing to experts. They can handle bulk orders and offer custom options.

How Do I Create Custom Sticker Designs?

Whip out your favorite design software and let your imagination run wild! Make sure your designs are high-res and save them in a print-friendly format. If you’re not a design whiz, no worries—there are tons of freelancers who can help.

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